The Public Relations Team
The heart of our houseTeam Mentor: Brenda Hasham, Faculty (Atlanta International School)
Team Leader: Giselle Dutcher, Senior (Atlanta International School)
The public relations team also known as the PR team may not be the first word that comes to mind when you think of Robotics. Yet, PR is the heart of any Robotics team. PR and spirit is what binds the various sub-teams together, to make one cohesive team.
The role of the pr team is to create a unified brand of the team, and make this brand unique amongst all FIRST teams.
The pr team ensures that there is a consistent look and feel throughout the team, especially with the logos of the team, the designing of merchandise, the decoration of the robot and pit, the appearance of the website, the design of the team uniform.
The PR team is the Marketing backbone of the whole team. After all good Marketing makes successful companies!
The PR Team’s Purpose
•Develop and design the IHOT brand/brand equity
•Integrate the design, logo, motto and all elements so they are consistent with the brand equity
•Ensure all imagery and all communication used by every sub-team is consistent with brand equity
•Integrate IHOT’s vision, mission and goals into every sub-team
